Innovation as an Enemy: The Perils of Disruptive Innovation

The word “innovation” is thrown around a lot these days. But what does it mean? Innovation has been the key to success for many companies. It is an inevitable part of our economy and society that we can’t escape from. We all want the latest technology, the newest phone, or the fastest car. Innovation is always moving ahead, and it’s never going to stop because people have needs that need to be met.

Often, people talk about innovation as if it’s always good: the more innovative you are, the better you’ll do. This isn’t necessarily true. There can be cases where innovation becomes your enemy and prevents success because of its disruptive nature. Let’s explore this concept in detail by looking at real-life examples of firms that were adversely affected by innovative changes to their industry and how they overcame those obstacles to thrive again!

How Innovation is our Enemy

We can say that innovation is our enemy because it shifts the game’s parameters when you innovate. For example, when Uber entered the taxi industry, it helped disrupt an industry already at capacity. As a result, it increased competition for taxis which in turn raised prices.

Innovative changes can be either positive or negative for companies in different industries. Sony’s Japanese company began losing money after other tech companies found ways to make the same products cheaper and of better quality, leading its share price to dwindle.

As we can see, there are many examples where innovation has been the enemy of companies and hindered their success. It’s important to realize that it’s not always a good thing, and if you’re in an industry with low barriers to entry, you might be put at risk by innovative changes in your sector.

If Sony had rethought its strategy when other tech companies began producing similar products for cheaper, they could have saved themselves from becoming obsolete. They didn’t innovate or adapt quickly enough to changing demands which led them into financial ruin after being one of the world leaders just decades before! When confronted with this innovative change, Sony should have re-examined their situation and looked to differentiate themselves from the other companies.

Innovation is a powerful force that can help or hurt industries and businesses alike. It doesn’t matter which industry you’re in: if you want your business to survive, it’s essential not to be complacent and always keep an eye on what innovations are occurring around you!

More Examples:

Walmart and Amazon: Walmart failed to innovate and was put on the path of destruction.

Apple: Only by innovating with iTunes were they able to stay afloat in this tough music industry.

Honda, Ford, etc. – Old car companies that did not change their game soon enough left them behind while Tesla emerged as a new (disruptive) player in the game!

Innovation can be your enemy if you don’t keep up with it or re-evaluate your business strategy when necessary! When others bring products to market cheaper and better than yours, you have no choice but to adapt or die out because customers will go elsewhere for what they need at a lower price point! The only way around innovation being an obstacle is to carefully research how these changes affect your industry and act accordingly. Companies that re-evaluate their strategy when faced with new innovative ideas can thrive again if they adapt to the changes! Those who don’t will fail as Sony did in this example.

Also read: The Uncomfortable Truth About Windows 11 Malware

How To Minimize The Risks of Innovation Being Your Enemy

Research what’s going on in the market to stay up-to-date with new ideas and how they affect your industry. If you’re planning an innovative idea, make sure it will be one that customers need so as not to compete directly with already existing companies who have a monopoly over those products/services! When coming up with new innovative ideas, try to think of how to improve upon what already exists rather than coming up with something completely revolutionary. If you can make a product or service better and more efficient in the same way, others have, your chances for success will be much higher!

Another thing is to always keep an eye on changes occurring around you and assess whether they affect your industry (if yes, then adapt). Innovation brings about change which sometimes means that established companies must die out because consumers no longer need their products/services anymore. Being aware of these changes happening all around us is extremely important if we want our businesses to survive over time!

When confronted by disruptive innovation, companies must carefully research how it affects them and act accordingly, or risk failure like Sony did! Innovation is not always a good thing for businesses because it shifts the parameters of an existing game and creates unwelcome competition where there was none before. It’s important to think about how these changes affect you constantly, so you know what strategies to implement from one moment to another! For those working within industries, we should also keep an eye on any emerging innovations around us because if our products are not superior to the innovations, we will be left behind!


As we’ve seen throughout this article, innovation has been helpful and detrimental depending on its application within certain industries. It’s important to always keep an eye on what changes are occurring around you and whether they will affect your company! When thinking of innovative ideas, try to think of how you can improve upon them rather than coming up with something completely new. It won’t be disruptive or challenging for existing companies who have a monopoly over those products/services in the market. As long as these strategies are applied, innovation as an enemy shouldn’t be a problem!

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